Client, I am here!

Start the work day means; wake up to reality, start the routine, read the endless list of emails, unwind the schedule, fulfill the tasks, and finally run back home. Wow! Is that your day? Think before you answer, you can change the order, the words, but .... YOU have heard this story before somewhere, right? Even if it is from a friend, relative or neighbor.

YOU have already thought of doing different, changing the order of your routine, say good morning to everyone you meet looking in each person's eyes, read a magazine you never thought to read, wear a different clothes than you wear, sit in a place different, have lunch in an eccentric restaurant, talk to people you do not know, make the clock go upside down?

The other day I asked the following question to a customer: - What can YOU do differently than you ever thought to do, and if you do, will it make a total difference in reaching your goal?

He looked at me in amazement and said that he had never thought of it, because if he knew, he would have done it already.

Well, I continued with my question and added:

- And now, at this very moment I challenge you to tell me one thing, only one, that if YOU do it will make a total difference in your goals.

This client gave a challenging look to me, sighed and after minutes of investigative silence, I began to speak, speak, speak and brought me at least 15 different things.

When he finished, he looked at me and said, "Thank you, YOU made me think about how accommodated I was with my ideas and repetitive thoughts that left me in exactly the same place.

This client, among other things, has implanted on his company the notebook of ideas, where all of his team writes daily at least 5 new ideas that can contribute with the work that they develop.

Out of these ideas came new projects, new customers, many significant changes for everyone in the company. The notebook revitalized and encouraged everyone to think outside the box of the routine and thus managed to reinvent and renew themselves for each new day.

Customer, I'm here! In many ways, with an eye on YOU, getting closer and closer ... My focus is to YOU to revitalize yourself, to nourish the strength of new ideas, to challenge the unknown and to know the new, new ways to make it happen.

Believe it, making your wheel spin at the speed controlled by your focus on achieving your results depends on where YOU want to go and how much you are willing to invest in intellectual capital.

Customer, I'm here! And you where are?

Daniela Mello Ferreira